Our Ingredients

Everything about Pure Pet Products from product to packaging is focused towards achieving the most unique and trustworthy brand for people who love their pets. New products are being researched and developed ongoing so there will be more choice for all our furry family members….feline as well as canine.

Each of our single protein ingredients are hand carved, this is of the utmost importance as it is what makes Pure Pet Products unique to any other brand on the market. We hand carve to remove even the smallest pieces of fat by hand to provide your fur children the most amazing low fat, air dried finished product. Our quality control is very strict with each batch being assessed individually to ensure perfection every time.

We aligned with vets to create our range, then tested on 1000’s of dogs and cats to find a perfectly balanced product range to cater for the majority rather than the minority.  Each product has gone through stringent Agri Food testing, just like our food products, as well as shelf life testing for quality assurance providing a best before date for peace of mind.

At Pure Pet Products we are focused on achieving the most unique and trustworthy brand for people who love and value their pets health and well-being, that is why we fully guarantee our products as we are backed by the paws of approval.