Each Pure Pet Product is represented by our carefully selected ambassadors.  They have a keen sense of whether a treat is good enough to be a Pure Pet Product!

All of our products have been certified by the ‘Paw of Approval’ from each of our ambassadors. Get to know them and enjoy trialling the range to find your pussy cat or puppy dog’s favourite treat!

P.S. Remember these are treats and must not be used as a meal replacement.  Please serve responsibly.


Cosmo is a true family man, spending his days with his Grandma or Aunty then evenings with Mum. He loves nothing more than to hangout on weekends with Grandpa. Cosmo and Ruby-Rose have a very special relationship.

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Ted is cool beach dude, tending towards all activities that involve relaxing with family & friends. He never passes up the opportunity to have a massage…Mmmmmm!

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Although he is close to his Dad, he has a very special relationship with his Mum as he goes to work with her everyday! Oska's job criteria includes greeting clients & co ordinating staff in between naps.

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Ruby is cheeky & stylish with a singing voice of an angel. She generously shares her time with each member of her family and to them she is heaven sent.

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Is an outdoors boy with a very busy daily schedule, including school pick ups & drop off, the park with friends & visiting his favourite frozen yoghurt shop (one has to watch the waistline).

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Susie is an amazing gentle girl & wonderful baby sitter to her baby sister. Loves daycare days with her peeps and always knows the time she will be picked up; the excitement is whether it will be Grandma, Grandpa, Mum or Dad!

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Penny's playful and fun-loving nature is contagious! She loves walks with her mamma, potato sits, treat time and the occasional barrel-roll on walks!